Baron Hartley Wines
I worked with Baron Hartley Wines, a newly opened boutique wine bar in Hornsea, to build their complete digital presence from the ground up. Covering social media, website, email marketing, and content strategy.
Website
Creation
I designed and launched a responsive site. Integrated social feeds, newsletter sign ups and an e-commerce store, along with setting up basic SEO.
Social Media, Emails
& Blogs
I created Instagram, Facebook and Tiktok accounts. For this I regularly created, edited, planned and scheduled branded content, forming a visually cohesive grid layout. This part of the project was all about highlighting the atmosphere, wine features and nibbles to showcase the bar's ambience.
Via a web platform, I designed branded templates, segmented contact lists, wrote and scheduled emails. Each week, I planned and wrote blog posts.
Brand
Foundation
I developed visual direction through moodboards, font selection, colour palette. I also defined brand tone: warm, intimate and sophisticated
Success
(Data over 30 days)
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No. of accounts reached = +169.9%
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Content Views = +84%
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Views from non followers = +139%
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1,209 website visitors
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Our email open rate = 50%. (National Av. = 23%)
